shopDisney Announces Rebranding to “Disney Store”

Published: February 9, 2024

shopDisney has announced that they will soon be rebranding to a new name – Disney Store. Here’s the latest:

Disney-owned shops, ecommerce, shop-in-shops and outlets are coming under one brand name: Disney Store.

This will be the official shopping destination where you can shop the stories you love from across our brands. Retail locations, including but not limited to World of Disney and others within Disney Parks will remain directly affiliated with the Park location where they reside.

This is a global transition and we will be making changes over the coming weeks and months. We will have a new logo, and an updated look and feel on our website and across social media platforms, including new imagery, videos, and stories. Over time you will also see new packaging for purchases and delivery. 

You will also receive emails and order confirmations from Disney Store that will include the new logo and details. 

We will still be the place to buy unique, authentic, high-quality products from Disney, Pixar, MARVEL, Star Wars, National Geographic and Twentieth Century Studios.

The changes will start on 23 January in APAC, 12 February in EMEA, and 14 February in North America.

As always, keep checking back with us here at as we continue to bring you the latest news, photos, and info from around the Disney Parks!

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